Taking Your Business to the Next Level
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HELPING YOU REACH
STRATEGY
A Comprehensive Approach
We work with our clients to provide the framework and thought leadership on their goals and future direction to increase the value of their business. We also provide guidance and methodologies for the management team’s strategy implementation by identifying priorities to focus the team on making the strategic goals a reality. We will also assist in developing the metrics to ensure accountability.
MARKETING
Expert Guidance
We work to shape our client’s branding and positioning for targeted markets. Significant effort is given to fully understand customer needs, pain points and value drivers. We provide insight and guidance for expanding into new markets and or expanding your share with existing customers.
PRODUCT DEVELOPMENT
Innovation Realized
We work with our clients to create or enhance a product development process that is aligned specifically for their organization. This process will help them select the best opportunities defined by specific criteria set forth in their New Product Development Strategy. The result is a well-defined and streamlined decision-making process aligned with the company’s New Product Development Strategy that creates the necessary accountability within the cross-functional teams.
We also help our clients identify valuable product development opportunities that target unmet needs and lead to new-to-market or new-to-business breakthroughs. Our process ensures alignment with our client’s strategy and leverages their competencies.
I worked with Michelle for seven years and I was always amazed at how quickly she got to the core of any issue. Others might be lost in meetings or request more analysis, but Michelle always got to the core of the issue lightning fast.
Michelle is always prepared for meetings, homework done, issues anticipated and always available. Email her at 10 pm and you will wake up with an answer. She doesn’t do this to create some false pretense. She is just always thinking about work, strategy and new angles to success. Michelle comes to work to implement what she was thinking about outside of work.
Andrew Cornell, President - CornellCookson
Michelle is an excellent listener and provides concrete, tangible and proactive advice. Her mentoring skills exceed expectations; her abilities to drill down issues and problem-solve are beyond what I have experienced before in such a relationship. I look forward to our conversations that are substantive in nature, but also easy-going. Michelle creates a judgment-free environment where you feel at ease in discussing the most complex of challenges.
Prashanthi Rao Raman, Director of Public Policy - Lyft
When we needed to take a large set of principles and ideas and find ways to communicate them effectively, we called on Michelle to help us focus on what mattered most, which ideas really mattered and how best to present them to both internal and external audiences. She made an often frustrating and time-consuming process easy for our already busy staff. We enjoyed the experience and are pleased with the product and outcomes of our work.
Todd A. Vonderheid, Managing Partner - Custom Container Solutions, LLC